Bold as a pastor preaching a sermon through a bullhorn, earnest as a convert passing out faded tracts on a street corner in the cold, Lot C Media annoys and offends the thin skinned, the cynical, and the certain, idealists and pessimists alike.

This is a dark and bumpy ride that takes the shopper far from her comfort zone, that jumps the curbs, aims straight for the pot holes, accelerates at the speed bumps, and does "Crazy-Eights" outside Merchandise Pick-Up.

Perhaps, when the time is right, we'll play chicken with the man in the white car with the flashing light on top.

After all, he's a fan too!

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Lot C Media. Forget everything you know about parking your car. This is different. This is real.